Nestle India's instant noodle brand Maggi, whose sales were severally hit by FSSAI ban last year, has regained its leadership position capturing 57% share of the market in June this year.
Within nine months of its re-launch, Maggi noodles now accounts for 57.1% market share of the instant noodles segment riding on its marketing and branding initiatives and new variants.
In November, when the company relaunched Maggi after five-month ban, it had 10.9% of the market share, which climbed to 35.2% in December, according to a Nestle India presentation made to financial analysts and institutional investors.
In March 2016, it had 51% market share.
Nestle has launched four variants of Maggi Cuppa Noodles and Maggi Hotheads each, the presentation said.
0 Comments