Twitter has launched a new feature on its iOS application that allows users to tap on a "View Analytics Details" option to view the detail page of any tweet to see data related to that post including engagements, total impressions and more.
Twitter is making its analytics data more accessible to the users, having opened up its analytics dashboard previously to the public, reported TechCrunch. The company, however, has not announced the addition of the new feature officially via its blog or main Twitter account.
Twitter also provided advertisers data about tweets they had paid to promote. The engagement data is provided in a simplified format on Twitter's iOS app. Users can see how many total impressions and engagements a tweet has received.
Users can also see other relevant stats such as how many people clicked the link in their tweet, how many favourites their tweet received and a few others. The feature would soon be available on Android operating systems as well as the company is working towards it.
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