Radio Mirchi Kannada has launched a pun intended campaign to bring people in Bengaluru fall in love with the Kannada language.
Radio Mirchi Kannada has unveiled a brand new campaign called #KoolKannada with an idea to spread the love for Kannada language.
The campaign brings out all the cool elements that Kannada stands for and RJ Smitha, a popular RJ of the station is face of the campaign. She is known for her commendable and cool usage of Kannada with her quirky taglines and modern day lingo.
Commenting on
the initiative, Rashmi Sharma, station head, Radio Mirchi, says, "We pride ourselves as a station which uses Kannada as the primary language. Our aim is to bring out elements that make Kannada the cool language that it is as well as spread the message of love towards Kannada."
Smitha, RJ, Radio Mirchi Kannada, says, "It has been great fun being the face of the campaign. Being quirky and bringing in elements of coolness in my show is something that I love doing. Hope the listeners enjoy the show as much as I enjoy speaking #KoolKannada."
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