Mobile phone a basic need for most unmarried Indians: Survey

The survey, by online matrimony platform www.shaadi.com, was conducted on a total of 6,500 respondents in the age group of 23 to 35 years, to understand how crucial a mobile phone is for unmarried men and women.

An astonishing 84.6 percent people, when asked if they can live without their mobile phones, said "no, life is impossible for them without their mobile phones". On the other hand, 7.3 percent replied "they can live without their mobile phones" and 8.1 percent said "may be".

Asked why they prefer using smartphone apps, 64.5 percent said "mobile phone apps make life easier". As many as 23.1 percent said "it saves time", and 12.4 percent replied "it’s personal".

“The survey interestingly highlights the importance of the mobile app in everyday life,” Gourav Rakshit, chief operating officer, Shaadi.com, said in a statement.