New Delhi: Facebook, which invited users to comment on its new privacy policy until November 20, is now ready with the final version that will go into effect January 1, 2015. The company has already started sending out notifications informing users of the updated terms, data policy, and cookies policy they will be agreeing to after January 1 next year.
"By using our services after January 1, 2015, you agree to our updated terms, data policy, and cookies policy and to seeing improved ads based on apps and sites you use," states the social network in a notification pushed to users on mobile and desktop.
Introducing the updated privacy policy, Facebook has made it easier for people to understand and control how their information is used at the leading social network while expanding its quest to better target ads.
Now, with Privacy Basics, you will get tips and a how-to guide for taking charge of your experience on Facebook. The company has also updated its terms, data policy and cookies policy to reflect new features it has been working on and to make them easy to understand.
It has also introduced improvements to ads based on the apps and sites you use off Facebook (online behavioral advertising) and giving you control.
Over the years, the company has faced concerns from users and from government regulators and privacy advocates that its policies are too complicated. Two years ago, it settled with the Federal Trade Commission over charges that it exposed details about their users' lives without getting the required legal consent. Last year, an independent audit that was part of the settlement found its privacy practices sufficient.
Despite criticisms, Facebook is rare among Internet companies in that it seeks user input on its privacy policy and tries to put it in plain English. But it also has a vast trove of data about its users that it uses to show ads and measure how well they work, among other things.
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