India has a new pastime - and it's not sharing articles that claim to investigate 'five things only boys who don't grow chest hair will relate to'. And suchlike. This new pastime is far more invigorating than following Chetan Bhagat on Twitter, requires way more imagination than trending #YoRahulSoDumb and is nearly as disturbing as asking your Facebook friend to loan you his virtual pet goat on Farmville.
So, India's latest obsession is, *deep breath*, Siddharth Mallya's crotch.
You can now thank me for bringing you the most enlightening bit of news to have hit us Indians after the list of black money hoarders in our country.
Mallya will now host a web-series called Sid Sessions, that you can access on YouTube. Ah, now stop smirking you cynics. If there can be Nigella Bites and Rachel Allen Bakes, why can't there be Sid Sessions, pray? Yes, it does sound like a show on exotic massages, but I guarantee, there's more cleavage on display right in the first episode than there has been in all Nigella shows and RGV item numbers put together.
Now that we have your attention, lets move on to the show and the questions Siddharth Mallya answers in them.
One third of them have to do with his crotch.
The format of the show is simple - Mallya attempts to answer questions that people send him on social media.
Now consider this: Siddharth Mallya and people who actually have things to ask about him, and his genitals, put together.
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