The ephemeral messaging apps space dominated by Snapchat keeps growing. Now it seemsFacebook is adding to the trend again — in a whole new way.
In a question and answer section on Facebook, the company now describes how to set a post you've published to expire, a process that allows the message to disappear.
Not everyone can do it, however. Under the question "How do I post something and set it to expire?" Facebook's new answer cautions that states "setting posts to expire is only available in some areas right now."
"We're running a small pilot of a feature on Facebook for iOS that lets people schedule deletion of their posts in advance," a Facebook spokesperson told Mashable. The company didn't offer further details on how the process works.
The answer was first spotted by TheNextWeb, which reports some users are showing post-publishing deletion options of one hour to seven days.
This isn't the first time Facebook has tried its hand at entering the disappearing message space. The Poke app, which was quietly shuttered earlier this year, was described by users as a near replica of Snapchat — the company that reportedly turned down Facebook's $3 billion acquisition offer last year.
In recent months, the company launched a similar app, Slingshot, while Facebook-owned Instagram launched Bolt. Both apps focused, in part, on allowing users to send messages that can expire.
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